Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

The bar seems to dropping lower and lower, doesn’t it? You see it every day; calls go unanswered, emails don’t get handled etc. Well, there’s an upside.

Check out today’s fast paced video where Dan shares two shocking statements you’ll probably agree with; one about lack of basic follow up, the other on lack of willingness to create and offer something new. In both cases, you can take advantage and shine!

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

It’s tempting to think – what price it will take to get the job – is THE important thing. But, it’s not. In cleaning, simply giving them the price they want may get you in the front door, but you may soon find yourself kicked out the back door just as quickly.

Check out today’s fast paced video where Dan shares why keeping the job is more important than just getting the job. Then he explains why what people expect in service is just as important as what people want to pay, even more when you’re talking about LONG term success. Then Dan finishes up by encouraging you to avoid wanting to simply land a job - with the expectation of fixing it later.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

I think it was Warren Buffett who said, if you’ve got the WHY right, you don’t have to worry too much about the when. Makes sense

Check out today’s fast paced video where Dan explains why everything you seem to hear today would lead you to believe it’s all about doing everything and anything to get there FIRST. Truth is, it’s not. The good news is thinking first - and getting your WHY, WHAT and HOW right first – can be a much better path to real, meaningful success than becoming obsessed about the WHEN.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

We’ve talked about creating one or two REALLY big difference – MGP, Measurable Guarantees of Performance to powerfully attract prospects. Today, let’s go the other way…and see how a long list of small, but useful features of your service can also convince prospects to want to hire you.

Check out today’s fast paced video where Dan explains how you can create an attention grabbing list of small, but delightful service features to separate you from your competition. After watching today’s video, ask yourself if you’ve EVER seen anyone create and use this kind of marketing strategy. My guess is no – and, there is the opportunity.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

You worry your approach, your method, your insight will be ‘stolen’ and used against you by your competitors. It’s understandable – but, is the reality worth all the worry? Maybe, maybe not.

Check out today’s fast paced video where Dan explains some ideas to think about when considering if you should jump in and share your ideas with fellow cleaning business owners in peer groups and/or in online groups. Then, he tells you his opinion of why most worries of ‘being taken advantage of’ are overblown. Why? Hint; it’s based in human nature.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

There’s a secret to pricing consumable poly/paper products properly and there’s a secret to pricing your project work, you know, the EXTRA service you offer, such as tile maintenance, carpet cleaning and window cleaning.

Check out today’s fast paced video where Dan shares the thing mistake many cleaning business owners make when it comes time to decide on how much profit to add in and what final price to charge. Then, Dan explains the REAL, practical value of these services you offer - and why it is critical you price them in a way - that clearly reflects that significant value!!

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

So, how in the world do you decide which marketing strategies to use and which to steer clear of?? Well, there are clues or signs to look for – and today, we’ll look at one BIG thing to consider

Check out today’s fast paced video where Dan shares the one thing to look for from any marketing strategy, the one factor that can help find the GOLD in a sea of marketing glitter and hype. Then, he’ll give a series of specific examples of strategies and – the PRINCIPLES they are grounded in.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

It’s easy to take your eye off the ball, to miss the point. It’s easy to think the technical part of any job; the delivery of the service – is all that matters. But, that would be a mistake.

Check out today’s fast paced video where Dan shares a personal story of a well intentioned person who may be completely unaware of what the real reason she’s struggling in building a class of students for her aerobics class. Then, he explains how knowing what’s really going on, what’s really necessary to build a growing and loyal group of followers (customers) can make all the difference.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

When you’re a kid or even a teenager, adults in general, parents in particular can surprise you. These people who you dismiss as being ‘over the hill’ and ‘out of it’ can suddenly do something you never expected.

Check out today’s fast paced video where Dan shares a couple quick stories about his dad; describing situations where his dad demonstrated what seemed at the time – almost like a super power. Then, Dan explains how this ‘old guy’ strength is not restricted to guy’s - but rather can be seen in any man or woman - who has developed the ability to finish important tasks by overcoming obstacles and fatigue. Then, he explains how you can use that same skill to create meaningful differences between you and your competitors.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

It surprising, embarrassing really, when you see a fellow salesperson act the way they sometimes do – in the lobby of a business. You see them light up ‘like a Christmas tree’ when their contact comes out to get them. But, it’s what they do, or don’t do, in the 10 or 15 minutes before their contact comes out –that’s the problem.

Check out today’s fast paced video where Dan shares his own surprising, disappointing ‘lobby stories’ to try to explain what message salespeople are sending whether they’re aware of it or not – when they misbehave while waiting for their contact to come ‘get them’. Fortunately, there’s an easy fix, and it starts by treating everyone the right way, all the time – not just when you’re being seen by someone you’re trying to impress.

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