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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

I know, I know – today’s message sounds harsh, doesn’t it? But, don’t bail on me just yet, there’s more to the story and there’s also, if not a happy end to it, at least – an important and useful one.

Check out today’s fast paced video where Dan shares how he used to share this message with his children - and why. The reasons why are important and potentially powerful if understood in the right way. In the end, you may find the NO luck message to be a useful one in your journey of growing your cleaning company. It certainly was intended that way.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Ok, ok, you can point out exceptions – poke holes in the point made in today’s video, but – before you do, ask yourself if it doesn’t actually ring true; because if you do, you may be struck by an incredibly important ‘reality’ with huge implications and opportunities for you janitorial business or residential cleaning service.

Check out today’s fast paced video where Dan shares an interesting and hopefully motivating insight into two of the most basic questions asked by cleaning business owners. What is the biggest factor in losing a landing a cleaning job? and what is the biggest factor in losing a cleaning account? Then, he explains what you can do in your cleaning company to not only deal with, but capitalize on it.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Been in a deplorable restroom in a restaurant? Sure you have, so have I. Here’s the thing, what did you think about it? Maybe more importantly, what did you feel about it? How strong was your feeling opinion? And, that’s the point – you likely felt a strong opinion about it – and, it wasn’t a positive one.

Check out today’s fast paced video where Dan shares his own experience visiting a restroom in a restaurant. He walks you through what he saw and the strong negative feelings he felt – and, maybe you would have had too. Then, he suggests something to think carefully about in your cleaning business that has the potential to create an equally negative reaction from building owners, employees and visitors in the places you clean. And there, of course, lies the opportunity.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Business life can be challenging. Don’t make it more so by giving others a message you regret and which could potentially be used as a ‘weapon’ against you.

Check out today’s fast paced video where Dan explains how he’s been guilty of this strategic mistake and how easy it is to make for anyone if we let our emotions get ahead of our thinking. Then, Dan shares the memorable thing someone said to him to help remind him not make this mistake again.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

It’s hard to express how grateful one feels when so many great cleaning business owners not only sign up to watch your video tips, but stick around. But, in today’s video Dan tries.

Check out today’s fast paced video where Dan not only shares the exciting statistics on how many cleaning business owners have signed up to watch his videos – but, also share some of the most important lessons he’s learned along the way. Then, he explains how you can enjoy some of the same wonderful business building momentum he’s experienced in your own cleaning business by how you deliver and market your services.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

It’s tempting to think you would like to handle any and every kind of cleaning job. But, being everything to everybody doesn’t always end well. Sometimes smaller is better.

Check out today’s fast paced video where Dan shares a related story about a commercial builder who transformed its business from broad to narrow, general to niched – and, in doing so, found a way to grow and succeed in a competitive market. Then Dan offers two practical examples of how you might niche your cleaning business focus and the marketing message to do the same.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

Our salespeople need to be able to read upside down. That’s what I remember the business cartoon said. It was funny, but not in a ‘haha’ way; more in a nervous way - that hit too close to home. Too close to how I felt.

Check out today’s fast paced video where Dan tells a story about a cartoon he saw and how it applied to him and his ignorance and fear about timing and pricing cleaning. Then Dan explains all the things that are wrong/financially dangerous about focusing on ‘the other guy’s price’ WITHOUT knowing your time, price and company requirements.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

It’s not enough that it’s true. Your marketing has to be MORE than that, do MORE than that. It has to be true as well as 1) grab the attention of your prospect and 2) position in their mind as different / better than your competitors in one or more big ways (important to them) and, finally, 3) inspire them to act.

Check out today’s fast paced video where Dan describes how today’s prospective clients need MORE than the old marketing ‘pitches’ to inspire them to choose one BSC over another. Then Dan gives 3 specific ways you can create more exciting, more meaningful marketing in your cleaning company – the kind that attracts and inspires.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

There are times when what OTHER people think does matter. There are times when what YOU think is more important. The key is, that’s right – to know the difference.

Check out today’s fast paced video where Dan gives three important times when you may be tempted to get ‘off track’ by worrying too much about what other people think about your cleaning company – along with specific examples of each from running his own janitorial business. Dan also explains why it’s important to listen to your own inner voice in trying to move your company forward.

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Let's get this out of the way right out of the gates....

Everyone is important in your company - everyone.

From the most part time cleaner to your most loyal, valued and experienced manager...

- each and every one of them determines what your company is to the marketplace, to your customers.

That's the truth.

And, finding, training, developing and retaining the very best team is, in many ways, the very foundation of a successful cleaning company.

But, but, but....that's not the whole story...

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