Knowing what NOT to do can be as helpful as knowing what to do. Bad selling habits like the ones described in this short video can cost you sales - plain and simple. But studying what NOT to do when you’re selling can just as quickly ‘jump start’ your selling technique and sales results. Watch now to learn what you can do now to dramatically improve how you sell commercial cleaning - by learning some of the worn out philosophies and selling habits that may be holding you back.

Before you’re done watching this episode you’ll learn a handful of practical ‘things’ you can do to turn your janitorial cleaning prospects into customers faster than ever before. Listen NOW ; you’ll be glad you did!

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Get filed...to get hired. It's an insider tip that still works even in today's online world.

Specifically, you want to get your company info. i.e. sales letter, brochures etc. into your prospect's hands and then into their file - the one they keep in their office about cleaning.

Oh, and I'm not talking about sneaking into their office in the middle of the night to do it. (Hint; sending a great direct response sales letter by mail will do just fine... more about that later.)

So why is it so useful to get in to their file anyway?

Well, over the years, we've discovered something very interesting about the person in charge of hiring the cleaning company.

It doesn't seem to matter if it's an office manager, maintenance supervisor, facilities manager or President of the company...even in a world of online 'search' - many of them still

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

It’s not magic! Earning your janitorial prospects trust takes time - BUT, you can shorten the time it takes by watching this short video - where we reveal specific steps you can take, starting now, to give you more chances to ‘get to know your prospect’ and for them to get to ‘know and trust you’ - sooner, rather than later!

Well, before you’re done watching this episode you’ll learn a handful of practical ‘things’ you can do to turn your janitorial cleaning prospects into customers faster than ever before. Listen NOW ; you’ll be glad you did!

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

So what do you do once you have a list of targeted companies; the actual names and addresses of the accounts you want to go after?

You make S.M.A.R.T calls.

What's that?

Well, "SMART" calls are phone calls that help you learn specific facts about every prospect on your list.

Here's what a SMART call is all about:

S - Speak calmly & explain why you're calling.

M - Make updates and changes to basic info like company name, address and phone number.

A - Ask for the NAME of the person in charge of hiring the cleaning company- the decision
maker. And, YES, spelling counts!

R - Remember to

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

What does successful selling of cleaning contracts look like? Well, that’s what we’ll reveal in this second episode of ‘The Secret to Selling Commercial Cleaning’. That’s right, we’re going to get get down to the bigger secret is to selling cleaning contracts - not just once, but consistently!

Well, before you’re done watching this episode you’ll learn why selling ‘attitude’ may be more important than selling mechanics. Listen NOW ; you’ll be glad you did!

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Should you call your prospect - or send them something?

It's an important question.

And the answer is... well, both.

But in our strategy, we do each for very different reasons.

Call?

Yes, we suggest calling, but primarily to identify the name of the person who is the decision maker; the one who hires the cleaning contractor.

In general, we don't SELL on initial phone calls, we IDENTIFY.

We find the target.

Why?

Well, personal calling sounds great, at first. And when it occasionally works, it's exciting. But our experience tells us, that it's generally

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Is it a learning a set of magic ‘selling’ words or phrases? Is it just being really friendly and outgoing? Or is it something else? Well, that’s what we begin to reveal in this first episode of ‘The Secret to Selling Commercial Cleaning’. That’s right, we’re going to get rid of many of the ‘things’ you thought were most important and get down instead, to revealing what the bigger answer is that makes the whole selling ‘thing’ work - not just once, but consistently!

Well, before you’re done watching this episode you’ll learn why ‘what you thought was the secret to cleaning for years’, may NOT be the real secret at all. Listen NOW ; you’ll be glad you did!

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

It’s got to stop.  Really; overused phrases like the one above have been used so often and with so little affect that they can barely be called marketing messages anymore.

The only thing worse might be… “FREE estimates”. When’s the last time you came across business prospects willing to pay for you to prepare a cleaning proposal?

Don’t get me wrong, I’m not saying you can’t include them.  There’s nothing wrong with pointing out, for example, that you’re insured.  It’s fine; prospects want to know they’re dealing with a cleaning professional that protects his workers and customers.

So, it’s not that.

It’s just that those worn- out promotional lines are thrown out and highlighted in janitorial, office-cleaning brochures and marketing pieces as if they’re somehow ‘magic’ words to instant credibility, proof of your professional cleaning status, as well as the short cut to inspiring prospects to want to hire you.

Sorry, but marketing slogans like that are likely too flat and too boring to get even one prospects to sit up and pay attention.

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Join over 12,000 cleaning businesses getting Dan’s marketing secrets FREE every week!