Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

When something looks too good to be true, it normally is. When cleaning business owners are informed they can save a ton of money in monthly labor cost on an account, it can ‘seduce’ even an experienced cleaning business owner into making bad decisions – IF he or she isn’t thoughtful and careful

Check out today’s fast paced video where Dan gives practical situations where it cleaning business owners can be tempted to allow cleaning hours to change, sometimes dramatically, based on reports of lucky and or unexpected efficiencies found in cleaning a building or home. Then he explains why it’s so important for that business owner to ‘catch’ themselves before allowing the hours to dramatically change - without asking and getting good answers to a lot of hard questions.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

It’s human nature to not always feel excited about asking for client reviews. But, there’s even bigger business reasons why we should. That’s what we’re going to tackle today.

Check out today’s fast paced video where Dan shares the three reasons why most cleaning business owners would rather have a tooth removed than ask for a client review. But, then he reveals the three even BIGGER reasons why asking we should – and, what our business can gain when we do.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

People believe what others say about us MORE than what we say about ourselves. It’s understandable. Why? Well because having someone else confirm our integrity and ability to deliver top notch cleaning services is just more compelling than any explanation or promises we can make.

Check out today’s fast paced video where Dan explains why cleaning is different than many other kinds of purchases, and why THAT difference makes the need for social proof more needed in our industry even more necessary than ever. Fortunately, if we do take the time to ask for and collect authentic, current testimonials from our clients, we have a compelling tool for not just landing a job, but even earlier on in earning the opportunity - to bid.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

A professional looking website is needed, but with today’s technology almost considered – a given. Social media ‘Likes’ are so commonplace, they’re becoming ‘watered down’ in value. A solid list of references works – but only after your prospect sees them in your proposal. So, WHAT is needed to convince building owners and managers that you’re a credible contractor before they get your proposal – you know, at the stage when they’re still deciding if they should even allow you - to bid - on their cleaning?

Check out today’s fast paced video where Dan explains why cleaning is so different from all products and even most other services to boot. Then he describes how today’s cleaning businesses are missing out on one of the most powerful tools to powerfully convince prospects to include you in bidding on cleaning their building or home.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

The ‘selling’ isn’t over when we land a new cleaning account – and, it’s not over when we hire a new employee. Today more than ever applying the NOTICE-able Principle of ‘People appreciate what they NOTICE’ may be a powerful way for us to delight and keep employees in an environment which has become as competitive in keeping people as it is in keeping clients.

Check out today’s fast paced video where Dan makes the case for ‘installing’ NOTICEable practices as deliberately in your employee retention efforts as you are or should be doing in your client retention efforts. Then he gives three practical examples of what these NOTICEable Appreciation strategies might look like.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Efficient isn’t always the same as - effective. And, when it isn’t, we have to see what we may be losing by leveraging technology to create faster ways of managing our business by eliminating points of personal connection with clients. And, better than using the term ‘points’, we may want to say – opportunities!
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Check out today’s fast paced video where Dan ‘preaches’ about the dangers of losing valuable chances to ‘visit’ with/connect with our customers. These opportunities can be found in the selling and bidding process before we ‘land’ the job, to how we handle the review of documents like quality control inspections after we land the job. Selling and the need to build strong personal/professional relationships with building owners and managers isn’t over when we are awarded a job; in many ways - it’s just begun.

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Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Mere mortals may fight change, but we small business owners are cut from a different cloth. To us, change is more opportunity- than- problem. In fact, we often run to it; trying to capture the edge, the advantage we can deliver and leverage for our customers.

Check out today’s fast paced video where Dan shares a humorous story about how his kids/younger people are ‘corrupting’ the language. Then, on a more serious note, describes how he and his business partner fought every day for every small victory, every small advantage they could in designing their software to make it clearer, faster and most importantly more effective! Then, he makes the case for doing the same kind of thing in your cleaning business.

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