Marketing and Sales Video

Your Best Prospects May Say No Thanks, We’re Happy With Our Cleaner

What You’ll Learn

Stop by to drop off information
Call to get the decision-maker’s email
Keep in touch until they know you

Short Summary

Hearing that a building is happy with its cleaner can sound final. But Dan says that is actually good news. Someday the cleaner may change, or the cleaning company may change. If they know you, they may call you. So visit the site and leave basic company info. Drop off a copy of your insurance certificate. Call to get the email of the person in charge. Keep stopping by so they get to know you.

Frequently Asked Questions

Is it bad when a building says the cleaner is doing fine?

No. It means the building is stable right now.

How can a company follow up without being pushy?

Stop by, leave info, and call to get the decision-maker’s email. Don’t be upset that they’re happy with their cleaner.

What should be left at the building?

Leave basic company info. Leave proof of insurance if possible.

Whose email should be saved?

Save the email of the person who approves cleaning.

When can this lead to a call?

It can help when the cleaner quits. It can help when the cleaning company changes.

Full Transcript

Hi there. Welcome back. Dan again from CleanGuru.

This is probably familiar to you, and certainly to me, too. You reach out to some building owner or manager, the decision-maker at the place you’d like to clean, and you hear, “No thanks. Not interested. Not at this time. We’re happy with our cleaner.”

First of all, that’s not bad news. That’s okay. That’s good news, because I run into a lot of places where they turn over cleaners so fast, you’re hardly ever hearing that they’re happy with their cleaner. I begin to wonder sometimes if some of these places, some of these individuals, are ever happy with a cleaner.

So it’s nice to run into a building that says, “We’re satisfied right now. We’re very happy with what they’re doing.” That’s okay, because we’re not trying to make our biggest source of new jobs be ones where they’re ready to move and make a change right away. That can happen, but a lot of times when they’re desperate, needing to get someone in there right away, and they’re unhappy, sometimes they’re taking three or four bids and trying to really compare prices and move fast.

This is a little bit different. If someone says, “I’m currently happy with our cleaner,” you get a chance to stop by, to drop off information, to call them, to find out the decision-maker’s email, and maybe start to communicate with them. Drop off an insurance certificate. Stop by for a visit. Touch base until they become familiar with you, so you’re not a stranger to them. They’re aware that there’s this commercial cleaning business owner who is interested in cleaning them, and you’re not upset that they’re happy with their cleaner.

You know that’s how it is, but we’re here for them when they need us. Then someday, let’s say the cleaner changes or the company changes and they are looking. They may not just go out to three, four, five accounts and start comparing prices. They may remember you quite a bit and call you. Maybe they compare you to another company and do comparison pricing a little, but maybe not to the same extent as the other way.

Here, they may say, “Okay, Dan or Sue, come on in here. Let’s talk about a specific program for our company,” and you may have a really good shot at it. Oddly enough, of course, it started with, “We’re not interested at this time. We already have a cleaner that we’re happy with.”

Till next time, remember: you can do this. You really can.