Cleaning Business Tips Video

Your Customer Probably Doesn’t Know What Your Cleaning Business Really Does

What You’ll Learn

See how little customers may know about what your company does
Use visits, inspections and checklists to share how you work
Turn each little talk into a chance to build the relationship

Short Summary

Your customer knows they need a cleaning service. They know the trash needs to go out and the bathrooms need to be done. But past a few basics, they may not know much about what you really do. They mostly want to be taken care of and not have complaints. Dan sees that gap as a big chance. Use your talks, visits, customer service visits, inspections and checklists to tell them how you work. Share how you hire, train, visit, inspect and handle customer service, and what equipment you use. Each little chat also helps you build a relationship with them.

Frequently Asked Questions

Does my customer really know what my cleaning company does?

Probably not, Dan says. They know they need the trash picked up and the bathrooms done. Past a few basics, they don’t know much.

What does the customer want most from a cleaning service?

They want to be taken care of. They don’t want complaints.

What should I tell my customer about my company?

Tell them how you hire and train people, and how you visit and inspect. Share how you use checklists, handle customer service, and what equipment you use.

When can I share this with my customer?

Dan says to take every chance you get. Talks, visits, customer service visits, inspections and checklists all give you a chance.

Is this only about sharing information?

No. Each visit and little chat is also a chance to build a relationship with the customer.

Full Transcript

Hi there. Welcome back. Dan again from CleanGuru.

Did you ever think about this? Did you ever think that maybe your customer really doesn’t know what your commercial cleaning, your janitorial service, really does? I think there’s a lot of truth in that. I know they know they need a cleaning service, and they know they need the trash picked up and the bathroom done, but aside from a few basic, general things about what you do, they don’t know much. They just know they want to be taken care of, they don’t want complaints, and it really points out that there’s a big opportunity to fill that gap.

So we have an opportunity through talking to them, visits, customer service visits, inspections, checklists, and taking the opportunity to tell them about our training program: how we hire people, how we train them, how we visit, how we inspect, how we do checklists, how we handle customer service, and what equipment we use.

I could ramble on and on about this, but I guess it’s just taking every opportunity we can to not only share with them how we do what we do, but also to build a relationship with them. It’s another visit, another little talk, another little chat where you get a chance to build a relationship and also to fill in this gap where maybe they don’t know an awful lot about what we really do.

Something to think about.

Till next time, remember: you can do this. You really can.