CUSTOMER STORY

How Priority Clean wins 9 out of 10 bids with CleanGuru

Mickey Dayton started using CleanGuru at Priority Clean on a mentor’s advice, and the business grew fast from there. Instead of plain quotes, every customer now gets a customized proposal built around their problems and concerns. Mickey says 9 times out of 10, they say yes.

Mickey Dayton, Owner, Priority Clean LLC

Key takeaways

9 out of 10 bids won. Mickey calls Priority Clean’s closing ratio “phenomenal.”
Proposals, not just quotes. Customers get a customized plan for how Priority Clean will help them, not just a price.
Shows you were listening. Each proposal includes the customer’s own problems and concerns.
Inspections for managers. His managers use CleanGuru’s inspection templates.
Geofenced timekeeping. Employees clock in and out with the geofence system.
Support from people who get it. CleanGuru was built by people who’ve been in his shoes, and support always answers the phone.

Full transcript

Recommended by a mentor

My name is Mickey Dayton, and I’m the owner of Priority Clean LLC here in Great Falls, Montana. We started using CleanGuru four years ago, and it’s transformed our business immensely.

I was asking a mentor in the industry, and I asked him, “What do you use?” And he’s like, “Oh, you’ve got to use CleanGuru, because it’s helped my business.” And I said, “Yeah, sure, I’ll try it out.” And it’s been exponential growth from there.

Nobody just wants to see a quote

Before, what we were using was just quotes. And nobody just wants to see a quote. They want to see a customized plan of how you’re going to help them. And that’s what this is. It’s got everything you need.

Inspections, geofencing and bidding

My managers use the inspection templates. For our employees, we have the geofenced clock-in and clock-out system. That’s great to have. You’ve got to have it. And, of course, our salespeople and I use the bidding software. This one is the best.

A customized bid for every building

Basically, you have a customized bid for every single building you walk through, or house, if you’re residential. It takes all the customer’s problems and concerns and formulates them into the end of the bid, which is great.

Specifications are so important. When a customer sees that, it’s like, “Wow, they were listening. They care.” And it’s very detailed. That’s where the value is. When they look at those proposals, they’re like, “Wow, these guys actually really do care.”

Nine times out of 10, they’re saying yes.

Nine out of 10 say yes

If other cleaning companies have this software, it’s an unfair advantage. Our closing ratio is phenomenal. Nine times out of 10, they’re saying yes.

Support from people who’ve been in your shoes

They’ve got Matt for software support if for some reason you don’t understand something. The guy’s always there to answer the phone. You’re getting software from two guys who’ve been in your shoes, who know exactly what the problems are and how to fix them.

And it’s absolutely worth the monthly fee. I don’t know why they’re not charging more. It’s a great service. I can’t imagine being in this industry without that software. We’re just lucky that we found them.