Blog

Risk Reversal – How To Use It in Your Cleaning Business!

Risk Reversal - How To Use It in Your Cleaning Business

Ever wonder why some prospects simply won’t ‘take the plunge’ and hire your janitorial business even though you’ve agreed on basically everything from duties to price? Well, in this video Dan explains what some of your prospects are thinking, why that’s keeping them from acting and what you can do about it NOW. Before you’re […]

The Keys To a Successful Walk Through – Part 2

Last time, we talked a lot about preparation. Today, let’s discuss another important key to success – once you’re past the doors and standing in the lobby. That’s right, first, comes the receptionist. How you treat the receptionist tells a lot about you, sets the tone of the walk-through, and may even determine whether you get the […]

Don’t Forget To Wear Your MARKETING Glasses!

Don't Forget To Wear Your MARKETING Glasses

CAREFUL! Don’t fall into the trap so many janitorial business owners do – of working hard to create new services to offer to their cleaning customers, but missing most or all of the mileage they could have gotten out of the idea if they would have created and promoted them with MARKETING in mind. Before […]

The Keys To A Successful Walk Through – Part 1

Ok, let’s walk-through (hehehe..I know, lame right?) some of the important keys to a successful walk- through together! But, to be honest, this is ‘big elephant’ to eat, so let’s do it, as they say, one bite at a time. The first key maybe the most important one of all. And, here it is

Should You Treat All Of Your Janitorial Customers The Same?

Should You Treat All Of Your Janitorial Customers The Same

Be careful -you might be tempted to answer the question with an automatic ‘YES’ – but, what if I said, ‘No’. Would you think I’m crazy? In this video I’ll tell you about a painful, but important lesson Tony and I learned about customer service that may help your cleaning business too. Before you’re done […]

Should You Guarantee Your Work? – Part 2

Last time, we tackled the question of whether you should guarantee your work. This time let’s talk about what kind of guarantee it should be. Well, in general – the BOLDER the BETTER! To see why that is, let’s first go back and look at a what can happen when a guarantee is not bold. […]

The Secret to Marketing Your Janitorial Business

The Secret to Marketing Your Janitorial Business

The great motivational speaker, Zig Zigler got it right when he said “You can have everything in life you want – if you help enough other people get what they want in life.” This philosophy isn’t only great advice for living – it’s great business advice too. That’s right, not only is it the right […]

Should You Guarantee ALL the Work of YOUR Cleaning Business? – Part 1

Should you guarantee your work? Yes! That’s right, I’m tempted to answer the question with a flat out ‘Yes!’ and call it a day, but it is probably worth talking about for a few minutes. We had to wrestle with this – Guarantee or Not Guarantee question in the beginning too, when we first bought […]

The Receptionist: Friend or Foe?

The Receptionist: Friend or Foe?

Conducting a professional walk-through of a building for a cleaning bid – STARTS with how you treat the receptionist. That’s right, not only is it the right thing to do – it’s can help your chances of landing the cleaning job! Don’t believe it. Before you’re done watching this video, Dan will show you how […]

Cleaning Business Owner: Are You TOO Needy? Part 2

Ok, let’s pick up right where we left off last time. We were looking at how, if we’re not careful, our marketing, selling and customer service habits can have the opposite effect of the one we want. For example, we discovered: Many times, the harder we nervously chase something – the less likely we are […]

As Seen On:
888-531-4878
XBack

Get Dan's Marketing Secrets FREE

Get Dan's Best
Marketing Ideas
...for FREE!

Join over 10,000 cleaning
businesses watching Dan's
Marketing & Profit Secrets
in his weekly video series...

"Flip YOUR
Cleaning Business
from Painful...
to PROFITABLE!!"


Your email is safe with us