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Hear Dan’s story of how he painfully learned to NEVER stop marketing. When you don’t have a reliable way to find and land new janitorial jobs, you may find yourself desperately holding on to jobs because you’re afraid your cleaning company will fail without them. It’s something many commercial cleaning business owners have felt at […]

We’ve discussed how including features and benefits in our marketing pieces help us to show credibility. Now, we need to tackle BELIEVABILITY. So, how do we do that? Well, there are various ways. Here are two of the best: First, Testimonials. The actual endorsement of real customers is hands down -hard to beat! To be […]

If you’re not making any money at one of the jobs your janitorial business cleans, it’s time to put through a price increase, right? Well, maybe, maybe not. It depends. And in this fast-paced video will look at one of the important things it depends on -that you may have never thought of before. Before […]

For your sales letters to generate lots of interest from prospects try using powerful, ‘hi-octane’ headlines. What are ‘hi-octane’ headlines? Well, let’s first say what they’re not. Hi-octane headlines are not lies, half truths or outlandish promises meant only to shock the reader. For example, here’s what were NOT talking about: ‘Call WE’RE PERFECT CLEANING […]

Think quality control inspections and how they affect your janitorial business – is boring? Ok, maybe it is, a little – but in this fast-paced video you’ll hear a few things about inspections we bet you won’t find boring. But, as an owner of a cleaning company, these ideas may be of particular interest and […]

Today, let’s start a grocery list of ingredients that should be included in really any successful sales letter or marketing piece? And, a great place to start is to see how FEATURES of your cleaning service can provide clear and desirable BENEFITS to your prospect. Start by using some 3 x 5 index cards to […]

The phone rings – it’s one of your customers. They have a cleaning complaint. You send one of your managers out to fix it. Case closed. That’s it, right? Well, not necessarily! Watch this short video to see what Dan and Tony learned, the hard way, about what it really takes to fix a janitorial […]

We’ve talked about the importance of contacting our prospects about every 6 weeks. This week, let’s talk about what messages we should be sending when we contact them by calling or by sending them a sales letter, brochure or post card etc. To do that – let’s back up just for a second. What do […]

Knowing what NOT to do can be as helpful as knowing what to do. Bad selling habits like the ones described in this short video can cost you sales – plain and simple. But studying what NOT to do when you’re selling can just as quickly ‘jump start’ your selling technique and sales results. Watch […]

Get filed…to get hired. It’s an insider tip that still works even in today’s online world. Specifically, you want to get your company info. i.e. sales letter, brochures etc. into your prospect’s hands and then into their file – the one they keep in their office about cleaning. Oh, and I’m not talking about sneaking […]