Why Janitorial Businesses Should NEVER Stop Marketing

Hear Dan’s story of how he painfully learned to NEVER stop marketing. When you don’t have a reliable way to find and land new janitorial jobs, you may find yourself desperately holding on to jobs because you’re afraid your cleaning company will fail without them. It’s something many commercial cleaning business owners have felt at […]
Testimonials & Visual Proof
We’ve discussed how including features and benefits in our marketing pieces help us to show credibility. Now, we need to tackle BELIEVABILITY. So, how do we do that? Well, there are various ways. Here are two of the best: First, Testimonials. The actual endorsement of real customers is hands down -hard to beat! To be […]
When is the BEST time for Your Janitorial Business to Raise Prices

If you’re not making any money at one of the jobs your janitorial business cleans, it’s time to put through a price increase, right? Well, maybe, maybe not. It depends. And in this fast-paced video will look at one of the important things it depends on -that you may have never thought of before. Before […]
Use Hi Octane Headlines
For your sales letters to generate lots of interest from prospects try using powerful, ‘hi-octane’ headlines. What are ‘hi-octane’ headlines? Well, let’s first say what they’re not. Hi-octane headlines are not lies, half truths or outlandish promises meant only to shock the reader. For example, here’s what were NOT talking about: ‘Call WE’RE PERFECT CLEANING […]
Janitorial Inspections? Short, General and Frequent WINS!

Think quality control inspections and how they affect your janitorial business – is boring? Ok, maybe it is, a little – but in this fast-paced video you’ll hear a few things about inspections we bet you won’t find boring. But, as an owner of a cleaning company, these ideas may be of particular interest and […]
Ingredients
Today, let’s start a grocery list of ingredients that should be included in really any successful sales letter or marketing piece? And, a great place to start is to see how FEATURES of your cleaning service can provide clear and desirable BENEFITS to your prospect. Start by using some 3 x 5 index cards to […]
Get Filed To Get Hired!
Get filed…to get hired. It’s an insider tip that still works even in today’s online world. Specifically, you want to get your company info. i.e. sales letter, brochures etc. into your prospect’s hands and then into their file – the one they keep in their office about cleaning. Oh, and I’m not talking about sneaking […]




