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Why Janitorial Businesses Should use EMOTION in Their Marketing

Why Janitorial Businesses Should use EMOTION in Their Marketing

Why doesn’t the phone ring? Why don’t cleaning prospects call? You may feel you’ve done a good job of logically showing why you’re janitorial business’ prospects should call you and hire you, but truth is there not; at least not as much as you’d like. Watch this short video where we reveal what may be […]

How Many Brochures Should Janitorial Businesses Send?

How Many Brochures Should Janitorial Businesses Send

10? 100? 1000? How many marketing pieces should you send out to get the number of new janitorial leads you’re shooting for each month? It’s an important question because it may determine whether you’ll be looking at having too few, too many or just the right amount of leads. So, rather than guess how many […]

Janitorial Business: The ONE-Word Secret to Getting Testimonials

The ONE-Word Secret to Getting Testimonials

Everybody wants them, but not everybody has them. What’s that? Well, testimonials. And if you’re in the cleaning business, you know just how valuable it can be to have a number of glowing testimonials about your ability to consistently deliver superior service. So, if we all agree on that, then why do so few janitorial […]

How Often Should Janitorial Businesses Contact Prospects?

How Often Should Janitorial Businesses Contact Prospects

Don’t make the mistake we made! What’s that? Well, when our janitorial cleaning business was busy – we completely stopped contacting our prospects. And when things were slow – we called them too much. That’s right, we ‘hounded’ them. Both strategies were a mistake. But, we learned better. We discovered how often to contact them […]

The Secret to Marketing and Selling Janitorial Services: Aim to be NEXT

The Secret to Marketing and Selling Janitorial Services

It’s not what you’re used to hearing, is it? No, you’re used to hearing how you have to land the sale, NOW, whatever it takes. We say, ‘Baloney!”. But, don’t think that means we’re willing to accept anything less than having a cleaning business that’s fast growing, profitable and fun to run. It doesn’t. In […]

How Your Janitorial Business Can Stay Within Arms Reach of Prospects

Your Janitorial Business Can Stay Within Arms Reach of Prospects

It’s not sexy. It’s not the latest marketing fad in cleaning business. It doesn’t have to be. What are we talking about? Direct Mail. That’s right- good, old-fashioned, direct mail. It’s the marketing method that went the way of the pet rock and the hula hoop if you believed the ‘internet is everything’ guys. We […]

Janitorial Business Prospects – Call or Send Them Something?

Call or Send Them Something

NOW what? You’ve got your target list of buildings. You’ve got the names of the decision makers at those buildings. So, should you call or send them something? Well, in this fast paced video we not only give cleaning contractors the surprising answer, we also warn about the danger of only doing it the wrong […]

Do Customers REALLY Want ‘White Glove’ Cleaning?

Do Customers REALLY Want 'White Glove' Cleaning

Perfect Cleaning? Is that what your customers want? You might think so if you’d listen to and believed some of your wacky competitors who boast about “We’ll never miss a trash….EVER!” or “We still have our FIRST customer!” or “Take the “white glove’ test…. your current janitorial company might fail it ….but we wouldn’t!”. Uh-huh, […]

Just Being ‘Green’ Won’t Save Your Janitorial Business

Being Green won't save your janitorial business video screenshot

It’s nearly all you hear about, isn’t it? How you better get your janitorial business on the ‘green train’…and fast! Well, here’s the shocker: Just being ‘green’ isn’t going to be enough to keep you growing profitably. Nope. It might be ‘politically correct’ to think that being ‘green’ is the answer to everything that ails […]

Reinvent Your Janitorial Business Before It’s Too Late

Reinvent Your Janitorial Business Before It's Too Late video screen shot

Is your janitorial business on track to thrive, survive or ‘take a dive’? Well, it’s going to go one of those three directions whether you like it or not – so you’re better off grabbing the steering wheel and turning things in the direction you want to go. Things have changed so dramatically in the […]

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