Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 1
It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/ paper restroom and lunchroom type supplies of course – things like toilet paper, hand towels and hand soap. Well, before you’re done watching this episode we’ll explain how the answer to who […]
Who Do You Want To Clean?
OK, let’s get right to it, because the sooner we answer this question, the sooner you can get the kind of cleaning business you’ve always dreamed of having. Remember last time, when we asked…”What kind of accounts would give you a steady income, be easy to staff, easy to manage and give you a “shot” […]
Should You Change the NAME of Your Janitorial Business?
Should you change the name of your cleaning business? Well, maybe, maybe not – it depends on some important things – several of the most critical of which we’ll reveal in this video. Make the right decision, and you may find you have a strong branded identity in the marketplace. On the other hand, make […]
What Janitorial Businesses Need To Prove To Prospects: Credibility & Believability
What CAN you do? What WILL you do? Your janitorial business’ prospects want to know the answers to both questions before they decide to hire you. Can you blame them? Don’t we all feel that same way when we hire a plumber or electrician? Watch this short video where we’ll explain why your janitorial prospects […]
Do You Ever Feel Like A Punching Bag?
Why Janitorial Businesses Should use EMOTION in Their Marketing
Why doesn’t the phone ring? Why don’t cleaning prospects call? You may feel you’ve done a good job of logically showing why you’re janitorial business’ prospects should call you and hire you, but truth is there not; at least not as much as you’d like. Watch this short video where we reveal what may be […]
How Many Brochures Should Janitorial Businesses Send?
10? 100? 1000? How many marketing pieces should you send out to get the number of new janitorial leads you’re shooting for each month? It’s an important question because it may determine whether you’ll be looking at having too few, too many or just the right amount of leads. So, rather than guess how many […]
Janitorial Business: The ONE-Word Secret to Getting Testimonials
Everybody wants them, but not everybody has them. What’s that? Well, testimonials. And if you’re in the cleaning business, you know just how valuable it can be to have a number of glowing testimonials about your ability to consistently deliver superior service. So, if we all agree on that, then why do so few janitorial […]
How Often Should Janitorial Businesses Contact Prospects?
Don’t make the mistake we made! What’s that? Well, when our janitorial cleaning business was busy – we completely stopped contacting our prospects. And when things were slow – we called them too much. That’s right, we ‘hounded’ them. Both strategies were a mistake. But, we learned better. We discovered how often to contact them […]