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CAREFUL! Don’t fall into the trap so many janitorial business owners do – of working hard to create new services to offer to their cleaning customers, but missing most or all of the mileage they could have gotten out of the idea if they would have created and promoted them with MARKETING in mind. Before […]

Ok, let’s walk-through (hehehe..I know, lame right?) some of the important keys to a successful walk- through together! But, to be honest, this is ‘big elephant’ to eat, so let’s do it, as they say, one bite at a time. The first key maybe the most important one of all. And, here it is

Be careful -you might be tempted to answer the question with an automatic ‘YES’ – but, what if I said, ‘No’. Would you think I’m crazy? In this video I’ll tell you about a painful, but important lesson Tony and I learned about customer service that may help your cleaning business too. Before you’re done […]

Last time, we tackled the question of whether you should guarantee your work. This time let’s talk about what kind of guarantee it should be. Well, in general – the BOLDER the BETTER! To see why that is, let’s first go back and look at a what can happen when a guarantee is not bold. […]

The great motivational speaker, Zig Zigler got it right when he said “You can have everything in life you want – if you help enough other people get what they want in life.” This philosophy isn’t only great advice for living – it’s great business advice too. That’s right, not only is it the right […]

Should you guarantee your work? Yes! That’s right, I’m tempted to answer the question with a flat out ‘Yes!’ and call it a day, but it is probably worth talking about for a few minutes. We had to wrestle with this – Guarantee or Not Guarantee question in the beginning too, when we first bought […]

Conducting a professional walk-through of a building for a cleaning bid – STARTS with how you treat the receptionist. That’s right, not only is it the right thing to do – it’s can help your chances of landing the cleaning job! Don’t believe it. Before you’re done watching this video, Dan will show you how […]

Ok, let’s pick up right where we left off last time. We were looking at how, if we’re not careful, our marketing, selling and customer service habits can have the opposite effect of the one we want. For example, we discovered: Many times, the harder we nervously chase something – the less likely we are […]

Ever noticed how your neighbors who desperately want to sell their house suddenly find the energy to do all the paint, putty and landscaping they’ve been putting off for years? Yep, they know what buyer’s want to see – a home that is solid, well maintained and attractive. Same thing holds true for businesses – […]

No disrespect. It’s really more of a business question, than a personal one. Put another way, what message are you projecting to your prospects? Think about it a minute. Does the way you ‘do business’ (i.e. selling, customer service) send the message that you are a successful busy cleaning business owner or not? Well, if […]