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Don’t Shop When You’re Hungry

This old wisdom says it all. Go shopping when you’re hungry, and you may come back with everything in the world, except what’s good for you! You know how it goes. With eyes bigger than our stomachs, we load up on way more than we need. And sometimes treats have a way of sneaking in – forcing vegetable […]

Janitorial Salespeople WHEN Should You Call Your Prospects Back?

Janitorial Salespeople WHEN Should You Call Your Prospects Back

When should you call your janitorial prospects back? What should you say? How often is too often to call back? It’s an important question cleaning business owners often ask. After they deliver a cleaning bid or janitorial proposal, salespeople want to follow up with their prospect – without being a nuisance or acting desperate. Watch […]

All Things Aren’t Equal

Ever had one of your customers cut back on the cleaning to save money? My guess is a big YES, you have – us too. In fact, we probably all have at one time or another. Anyway, it may have sounded something like this: ‘We need to cut our cleaning expense in half, so we need […]

More Janitorial Marketing Gold

More Janitorial Marketing Gold

What do your cleaning business prospects and customers love as much as they love FREE? Watch this fast paced video to find out. You’ll learn how you can easily add this secret ingredient to your marketing, selling and yes, even customer services – anytime you want – and get a handful of practical examples too! […]

The Winner Is The Winder

Want to hear my secret, non-scientific method, to spotting potentially great employees? Great! It starts with a story. One day, while waiting in line to get my car washed, I stumbled on to what might be the easiest – yet ‘under the radar’ way to spot a great potential employee for your cleaning business. Here’s the thing […]

Janitorial Customer ‘Tells’

Janitorial Customer Tells

Poker players have ‘em – and so do your cleaning business prospects and customers. They’re called ‘tells’ or clues, and the key is to learn what they are, how to spot them – and then what to do next. What’s at stake? Well, miss these clues or ‘tells’ and risk losing your prospect or customer’s […]

What’s In A Name?

What does the name of your cleaning company say about you? Think about yours. Say it a few times. Write it down; look at it for a minute. What does it say to you? Does it send the message you want it to send? Does it say you are credible, experienced, professional janitorial business? So, […]

SPECIFICS Are Janitorial Marketing Gold!

SPECIFICS Are Janitorial Marketing Gold

Janitorial Marketing GOLD. You may think finding something to impress your janitorial business prospects – is as hard to come by as gold. Well, it doesn’t have to be – not if you realize adding this one ingredient – namely, specifics, to your advertising can be that gold for your cleaning business. Watch this fast […]

Maintain Forward Motion

My father, now nearly 90 years old, always says to me, ‘Don’t worry Dan, just keep trying do your best everyday, and you’ll be fine.’ What? Really, I mean what in the world is that supposed to mean? It seemed sort of dumb – or at least obvious. I never even knew what it really […]

Janitorial Bids: Why I Hate Group Walk-throughs

Why I Hate Group Walk-throughs

I know why the building owners and property managers do it – arrange for group walkthroughs when they go out to get competitive janitorial bids to compare, that is. It’s to save time, money and aggravation – for them. Fine. But ,for the janitorial business owner, if they’re not careful, it can spell trouble. What […]

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