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Think quality control inspections and how they affect your janitorial business – is boring? Ok, maybe it is, a little – but in this fast-paced video you’ll hear a few things about inspections we bet you won’t find boring. But, as an owner of a cleaning company, these ideas may be of particular interest and […]

Today, let’s start a grocery list of ingredients that should be included in really any successful sales letter or marketing piece? And, a great place to start is to see how FEATURES of your cleaning service can provide clear and desirable BENEFITS to your prospect. Start by using some 3 x 5 index cards to […]

The phone rings – it’s one of your customers. They have a cleaning complaint. You send one of your managers out to fix it. Case closed. That’s it, right? Well, not necessarily! Watch this short video to see what Dan and Tony learned, the hard way, about what it really takes to fix a janitorial […]

We’ve talked about the importance of contacting our prospects about every 6 weeks. This week, let’s talk about what messages we should be sending when we contact them by calling or by sending them a sales letter, brochure or post card etc. To do that – let’s back up just for a second. What do […]

Knowing what NOT to do can be as helpful as knowing what to do. Bad selling habits like the ones described in this short video can cost you sales – plain and simple. But studying what NOT to do when you’re selling can just as quickly ‘jump start’ your selling technique and sales results. Watch […]

Get filed…to get hired. It’s an insider tip that still works even in today’s online world. Specifically, you want to get your company info. i.e. sales letter, brochures etc. into your prospect’s hands and then into their file – the one they keep in their office about cleaning. Oh, and I’m not talking about sneaking […]

It’s not magic! Earning your janitorial prospects trust takes time – BUT, you can shorten the time it takes by watching this short video – where we reveal specific steps you can take, starting now, to give you more chances to ‘get to know your prospect’ and for them to get to ‘know and trust […]

So what do you do once you have a list of targeted companies; the actual names and addresses of the accounts you want to go after? You make S.M.A.R.T calls. What’s that? Well, “SMART” calls are phone calls that help you learn specific facts about every prospect on your list. Here’s what a SMART call […]

What does successful selling of cleaning contracts look like? Well, that’s what we’ll reveal in this second episode of ‘The Secret to Selling Commercial Cleaning’. That’s right, we’re going to get get down to the bigger secret is to selling cleaning contracts – not just once, but consistently! Well, before you’re done watching this episode […]

Should you call your prospect – or send them something? It’s an important question. And the answer is… well, both. But in our strategy, we do each for very different reasons. Call? Yes, we suggest calling, but primarily to identify the name of the person who is the decision maker; the one who hires the […]