Blog

Run back to the office and take a break, right? Wrong. It’s tempting though, we know, after a long, detailed janitorial bid walk-through, you can be exhausted – mentally and physically. But, there is one thing SO important to do, that it just can’t wait until the next day. Watch this fast paced video where […]

Last time we talked about how tough it is out there – you know, the fast changing, competitive world we live and work in today. We saw how our prospects and customers are under pressure like never before to get their professional contract cleaning services outsourced at lower and lower prices. And, we left off […]

Dumb question, right? I mean of course, every janitorial business owner should love having highly profitable cleaning accounts, right?? Well, maybe…maybe not. Watch this fast paced video that explains a different, maybe even shocking answer to the question – one that many commercial cleaning companies may have never considered before. Before you’re done watching this […]

Let’s go way, way back in our ‘time machine’ to the 70’s or 80’s, when playing 18 holes of golf with the manager of a downtown building may have put you and your janitorial business on the fast track to landing a profitable new cleaning account. Fast forward to today – how times have changed! […]

It can definitely be tempting. During your walk-through a building to bid on the office-cleaning, you notice greasy hand prints on the doors, tons of dust on the partition tops and ugly mop stains half way up the toilets. The question to janitorial business owners and sales reps is this – what should you say […]

Is there one question you can begin asking that can JUMP START the profits in your cleaning business? Yes, but first, let me tell you a story…. Years ago, by accident, Tony and I began to provide consumable restroom supplies, like toilet paper and hand towels, for a few of our building owners and property […]

Hear Dan’s fish market story where he shares an important lesson to commercial cleaning sales reps. You may think this doesn’t apply to you in your janitorial business – think again. Dan will share several specific ways how this lesson applies directly to the kinds of questions that come up for contract cleaning sales reps […]

For goodness sakes, don’t make the BIG mistake I did. And, what is it? Ok, well, here it is… drum roll… To stop marketing! Now, I’ll admit when you first hear it, it’s easy to think…”That’s no big deal!” or “Don’t worry, I’ll never do that!” But it’s not necessarily that easy. Let me tell […]

Hear Dan’s story of how he painfully learned to NEVER stop marketing. When you don’t have a reliable way to find and land new janitorial jobs, you may find yourself desperately holding on to jobs because you’re afraid your cleaning company will fail without them. It’s something many commercial cleaning business owners have felt at […]

We’ve discussed how including features and benefits in our marketing pieces help us to show credibility. Now, we need to tackle BELIEVABILITY. So, how do we do that? Well, there are various ways. Here are two of the best: First, Testimonials. The actual endorsement of real customers is hands down -hard to beat! To be […]