Blog

Name, rank and serial number. That’s about all you get on most websites; well it’s not enough, at least not if you want to crank up the engines on turning prospects into customers!! Fortunately, there is something you can easily add to your website that does just that – a way for people to get […]

We always hear “aim to be first”. Well, if you want to grow like crazy in the cleaning biz, here’s a secret: Aim to be NEXT! Not second, but NEXT! Next in line. Next in the mind of your prospect. The next one to get the account. If your prospect is looking at switching cleaning […]

What does baseball have to do with running a cleaning business? Well, you’ll find out when you watch today’s powerful and funny video. You’ll learn what a baseball coach said to his struggling pitcher, and how it can be a powerful and profitable lesson for your janitorial business. Well, before you’re done watching this episode […]

In the movie, The Patriot, Mel Gibson in his role as a revolutionary war patriot, asks his young sons if they remember what he taught them about using a rifle was THE key to good marksmanship. They do, and quickly answer together, “Aim small, miss small!” They knew if they wanted to improve their chances […]

Clever or funny marketing ads can be entertaining… but is it the best approach for your company’s janitorial advertising? You want marketing messages that work! Well, before you’re done watching this episode we’ll disclose an approach that what we found to be VERY effective for our cleaning company – one that you might want to […]

Last time we looked at regular jobs versus one-time jobs. Today, let’s talk about big jobs vs. small jobs. Let me tell you a story… For a long time, we were afraid to take on bigger customers. We got use to cleaning places for $250 to $500/month. 1. The profit margin on the jobs was […]

There’s one thing you can add to the cleaning business’ marketing that can reach out and create an immediate connection between you and your prospect. It’s not magic and it doesn’t cost a fortune. Well, before you’re done watching this episode we’ll reveal exactly what this ONE thing is, and why you should start including […]

If I had to choose between a regular customer and a one-time job, I’d take the regular customer nearly every time! You might want to do the same. Here’s why: Let’s say I had the chance to pick up either a one time strip/wax job where I could make a whopping $400 profit in one […]

It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/paper restroom and lunchroom type supplies of course – things like toilet paper, hand towels and hand soap. Well, before you’re done watching this episode we’ll explain how the answer to who is […]

Today, let’s talk about deciding who you don’t want to clean …and why. Let me tell you a quick story, When Tony and I first started we would do nearly any kind of cleaning, and some things that weren’t really cleaning at all. Let’s see, we: -stripped and waxed retail stores, -resealed concrete in a […]