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Targeted Lists Get Maximum Results!

In the movie, The Patriot, Mel Gibson in his role as a revolutionary war patriot, asks his young sons if they remember what he taught them about using a rifle was THE key to good marksmanship. They do, and quickly answer together, “Aim small, miss small!” They knew if they wanted to improve their chances […]

What’s More Important Than Being Clever in Your Janitorial Advertising?

What's More Important Than Being Clever in Your Janitorial Advertising

Clever or funny marketing ads can be entertaining… but is it the best approach for your company’s janitorial advertising? You want marketing messages that work! Well, before you’re done watching this episode we’ll disclose an approach that what we found to be VERY effective for our cleaning company – one that you might want to […]

Big Jobs, More Profit, Same Work!

Last time we looked at regular jobs versus one-time jobs. Today, let’s talk about big jobs vs. small jobs. Let me tell you a story… For a long time, we were afraid to take on bigger customers. We got use to cleaning places for $250 to $500/month. 1. The profit margin on the jobs was […]

Yes, This SHOULD Be in Your Janitorial Business Marketing

This SHOULD Be in Your Janitorial Business Marketing

There’s one thing you can add to the cleaning business’ marketing that can reach out and create an immediate connection between you and your prospect. It’s not magic and it doesn’t cost a fortune. Well, before you’re done watching this episode we’ll reveal exactly what this ONE thing is, and why you should start including […]

Get The Regular Advantage!

If I had to choose between a regular customer and a one-time job, I’d take the regular customer nearly every time! You might want to do the same. Here’s why: Let’s say I had the chance to pick up either a one time strip/wax job where I could make a whopping $400 profit in one […]

Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 2

The Janitorial Business Hot Potato Part 2

It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/paper restroom and lunchroom type supplies of course – things like toilet paper, hand towels and hand soap. Well, before you’re done watching this episode we’ll explain how the answer to who is […]

Who You Don’t Want To Clean!

Today, let’s talk about deciding who you don’t want to clean …and why. Let me tell you a quick story, When Tony and I first started we would do nearly any kind of cleaning, and some things that weren’t really cleaning at all. Let’s see, we: -stripped and waxed retail stores, -resealed concrete in a […]

Consumable Supplies: The Janitorial Business ‘Hot Potato’ – Part 1

The Janitorial Business Hot Potato Part 1

It can be a good thing or a bad thing. What’s that? Well, who’s going to be responsible to provide the consumable poly/ paper restroom and lunchroom type supplies of course – things like toilet paper, hand towels and hand soap. Well, before you’re done watching this episode we’ll explain how the answer to who […]

Who Do You Want To Clean?

OK, let’s get right to it, because the sooner we answer this question, the sooner you can get the kind of cleaning business you’ve always dreamed of having. Remember last time, when we asked…”What kind of accounts would give you a steady income, be easy to staff, easy to manage and give you a “shot” […]

Should You Change the NAME of Your Janitorial Business?

Should You Change the NAME of Your Janitorial Business

Should you change the name of your cleaning business? Well, maybe, maybe not – it depends on some important things – several of the most critical of which we’ll reveal in this video. Make the right decision, and you may find you have a strong branded identity in the marketplace. On the other hand, make […]

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