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What does successful selling of cleaning contracts look like? Well, that’s what we’ll reveal in this second episode of ‘The Secret to Selling Commercial Cleaning’. That’s right, we’re going to get get down to the bigger secret is to selling cleaning contracts – not just once, but consistently! Well, before you’re done watching this episode […]

Should you call your prospect – or send them something? It’s an important question. And the answer is… well, both. But in our strategy, we do each for very different reasons. Call? Yes, we suggest calling, but primarily to identify the name of the person who is the decision maker; the one who hires the […]

Is it a learning a set of magic ‘selling’ words or phrases? Is it just being really friendly and outgoing? Or is it something else? Well, that’s what we begin to reveal in this first episode of ‘The Secret to Selling Commercial Cleaning’. That’s right, we’re going to get rid of many of the ‘things’ […]

How often should you make contact with the companies on your target list? Answer: We suggest you make some kind of contact with them no less than every six weeks! Let me quickly explain. Last time, we left off talking about the importance of positioning your company as the next solution to your prospect’s cleaning […]

Name, rank and serial number. That’s about all you get on most websites; well it’s not enough, at least not if you want to crank up the engines on turning prospects into customers!! Fortunately, there is something you can easily add to your website that does just that – a way for people to get […]

We always hear “aim to be first”. Well, if you want to grow like crazy in the cleaning biz, here’s a secret: Aim to be NEXT! Not second, but NEXT! Next in line. Next in the mind of your prospect. The next one to get the account. If your prospect is looking at switching cleaning […]

What does baseball have to do with running a cleaning business? Well, you’ll find out when you watch today’s powerful and funny video. You’ll learn what a baseball coach said to his struggling pitcher, and how it can be a powerful and profitable lesson for your janitorial business. Well, before you’re done watching this episode […]

In the movie, The Patriot, Mel Gibson in his role as a revolutionary war patriot, asks his young sons if they remember what he taught them about using a rifle was THE key to good marksmanship. They do, and quickly answer together, “Aim small, miss small!” They knew if they wanted to improve their chances […]

Clever or funny marketing ads can be entertaining… but is it the best approach for your company’s janitorial advertising? You want marketing messages that work! Well, before you’re done watching this episode we’ll disclose an approach that what we found to be VERY effective for our cleaning company – one that you might want to […]

Last time we looked at regular jobs versus one-time jobs. Today, let’s talk about big jobs vs. small jobs. Let me tell you a story… For a long time, we were afraid to take on bigger customers. We got use to cleaning places for $250 to $500/month. 1. The profit margin on the jobs was […]