Blog

Everybody wants them, but not everybody has them. What’s that? Well, testimonials. And if you’re in the cleaning business, you know just how valuable it can be to have a number of glowing testimonials about your ability to consistently deliver superior service. So, if we all agree on that, then why do so few janitorial […]

Don’t make the mistake we made! What’s that? Well, when our janitorial cleaning business was busy – we completely stopped contacting our prospects. And when things were slow – we called them too much. That’s right, we ‘hounded’ them. Both strategies were a mistake. But, we learned better. We discovered how often to contact them […]

It’s not what you’re used to hearing, is it? No, you’re used to hearing how you have to land the sale, NOW, whatever it takes. We say, ‘Baloney!”. But, don’t think that means we’re willing to accept anything less than having a cleaning business that’s fast growing, profitable and fun to run. It doesn’t. In […]

It’s not sexy. It’s not the latest marketing fad in cleaning business. It doesn’t have to be. What are we talking about? Direct Mail. That’s right- good, old-fashioned, direct mail. It’s the marketing method that went the way of the pet rock and the hula hoop if you believed the ‘internet is everything’ guys. We […]

NOW what? You’ve got your target list of buildings. You’ve got the names of the decision makers at those buildings. So, should you call or send them something? Well, in this fast paced video we not only give cleaning contractors the surprising answer, we also warn about the danger of only doing it the wrong […]

Perfect Cleaning? Is that what your customers want? You might think so if you’d listen to and believed some of your wacky competitors who boast about “We’ll never miss a trash….EVER!” or “We still have our FIRST customer!” or “Take the “white glove’ test…. your current janitorial company might fail it ….but we wouldn’t!”. Uh-huh, […]

It’s nearly all you hear about, isn’t it? How you better get your janitorial business on the ‘green train’…and fast! Well, here’s the shocker: Just being ‘green’ isn’t going to be enough to keep you growing profitably. Nope. It might be ‘politically correct’ to think that being ‘green’ is the answer to everything that ails […]

Is your janitorial business on track to thrive, survive or ‘take a dive’? Well, it’s going to go one of those three directions whether you like it or not – so you’re better off grabbing the steering wheel and turning things in the direction you want to go. Things have changed so dramatically in the […]

It’s got to stop.  Really; overused phrases like the one above have been used so often and with so little affect that they can barely be called marketing messages anymore. The only thing worse might be… “FREE estimates”. When’s the last time you came across business prospects willing to pay for you to prepare a […]

Stop wasting your money! Because that’s exactly what you’re doing if you don’t know THE name of THE decision makers at THE places you want to clean. All your time and money isn’t worth much if your marketing message never gets to the right person – the decision maker. So, what can you do? That’s […]