We’ve discussed how including features and benefits in our marketing pieces help us to show credibility. Now, we need to tackle BELIEVABILITY.
So, how do we do that?
Well, there are various ways. Here are two of the best:
First, Testimonials. The actual endorsement of real customers is hands down -hard to beat! To be able to include the positive comments of a current customer about your work is powerful.
For example, Mr. Joe Smith from Acme Widget Company says, ‘ABC Cleaning Company always keeps our offices in tip top shape. We’ve been using them for 2 ½ yrs. Their staff is reliable -we would recommend them to anyone looking for quality cleaning!’
Second, Visual Proof. Another way to create believability is visual proof. An actual photo showing the amazing results of a recent carpet or tile project can do wonders to win over your prospect.
What others say about you (testimonials) is usually much more important to your prospect – than anything you could ever say about yourself!
Same thing goes for before and after photos (visual proof). Taking the time to take before and after photos of your work can be a powerful selling tool. As the saying goes “a picture is worth, well, you know the rest!”
NOTE: In all cases, whether testimonials or photos – be sure to get written permission in advance from your customer to collect and then use them in your marketing.
You Can Do This, You Really Can!