OK, let’s get right to it, because the sooner we answer this question, the sooner you can get the kind of cleaning business you’ve always dreamed of having.
Remember last time, when we asked…”What kind of accounts would give you a steady income, be easy to staff, easy to manage and give you a “shot” at extra work year round?”
Put another way, “What kind of accounts would give you the best chance at growing a large, profitable and stable cleaning business?”
Well, here was the answer for us…office cleaning!
Specifically; 3-5 nights per week, office cleaning, performed in the early evening, for owner-occupied professional, medical, industrial and manufacturing buildings, over 7,500 square feet, within a 50-mile radius of our office.
You may want to take a second to re-read that because every part of it is important.
It became our target market – our niche!
So, our target account
might be a manufacturing company in an industrial park near us, where we clean the whole front office, as well as the plant restrooms, locker room and lunchroom, Monday – Friday from 6 PM- 9:30 PM.
First, let me be clear.
Our answer doesn’t have to be your answer. There’s more than one road to get to a destination.
Your answer, your target market, may be floor maintenance for grocery stores and retail centers, construction cleaning, residential- maid services, or apartment clean-ups.
And IF you can profitably grow in those target markets, AND get the kind of steady income AND stable operation you need to give you the financial freedom and business lifestyle you pictured…more power to you!
But, for Tony and I, office cleaning was “The Ticket”.
Nothing is perfect, but in general, office cleaning was the right target market for us for several reasons:
It gave us a steady, reoccurring monthly income.
It allowed us to grow, grow, grow.
It was relatively easy to staff.
It was relatively easy to manage.
It gave us extra, specialty work year round.
By the way, if the description of our target market sounded very specific; it is!
We find the more specific we are about our goals, the better chance we have of achieving them.
Isn’t that true for everyone?
So, we determined to aggressively go after our target market, while avoiding, whenever possible, taking on other types of cleaning.
The impact of this decision was huge!
It focused us like a laser beam, and helped us quickly create a stable, profitable business, like the one we pictured.
You can use this strategy to FOCUS your company too.
You Can Do This, You Really Can!