Do Customers REALLY Want ‘White Glove’ Cleaning?

Perfect Cleaning? Is that what your customers want? You might think so if you’d listen to and believed some of your wacky competitors who boast about “We’ll never miss a trash….EVER!” or “We still have our FIRST customer!” or “Take the “white glove’ test…. your current janitorial company might fail it ….but we wouldn’t!”. Uh-huh, sure. Frankly, we’re not buying that load of malarkey and suggest that your customers aren’t either! But, if that’s NOT what customers want… what exactly is it that they do want?

Fair question. And before you’re done watching this episode we’ll tell you what they really want and how you can begin to give it to them.

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Thanks for watching our video Do Customers REALLY Want ‘White Glove’ Cleaning? but also be sure to check out our video, Just Being ‘Green’ Won’t Save Your Janitorial Business!”, because if you hook your wagon to that train, thinking it’s going to carry you to fame and fortune in the cleaning business, well, you just might want to stop, take a minute… and think gain.

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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Hey John, you're more than welcome and I'm happy to hear you've found useful ideas (and hopefully encouragement) from my emails and videos, Wishing you all good things, Dan


Hi Dan, Thanks for taking the time to make these videos, great marketing! We've been in business for 30 plus years in Ontario Canada and I love learning new things every day and I'm not afraid to say I've learned a few things from your videos. Keep up the good work.