It can be simply SOME-thing like….
The cleanest, sharpest company vehicles
The brightest colored, most professional uniforms
The catchiest, coolest company name or logo
And, all of those THINGS are fine. They can help.
But, the next, and even more important question is:
Do Your Prospects and Customers Instantly Associate Your Cleaning Business with SOME-thing IMPORTANT?
Here we could be talking about…
how YOUR cleaning business guarantees customers will get the number of cleaning hours they were promised (budgeted) – every week
how YOUR cleaning business starts every new account with the only latest and best hi-tech cleaning equipment
how YOUR cleaning business has the most polite staff, who always wear a professional uniform and always have someone who ‘touches base’ with the contact each visit
How YOUR cleaning business always leaves a short, clear QC inspection each visit on the contact’s desk
These are just a few ideas, a few potentially IMPORTANT things you might like people to instantly associate with your cleaning business
The important thing is – realizing the value in thinking about this issue and taking action to implement your strategy.
You Can Do This – You Really Can, Dan