How Cleaning Businesses Land Jobs NOT Based on Low Price

Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

We’ve discussed it before, but it really is worth doing again – this time, in a slightly different way. Plus, when you look at the ‘profitability of’ and ‘feelings you have about’ your cleaning business – there aren’t many topics more important than this one.

Check out today’s fast paced video where Dan shares 5 secrets or strengths some cleaning businesses use to win jobs – when they are NOT the lowest bidder. You’ll be able to take a good, hard look at how you stack up in each of the areas described – and then decide which ones you’re doing well in –and, more importantly, which ones you still have work to do, if you want to be able to land jobs based on something other than low price.

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Thanks for watching our video, How Cleaning Businesses Land Jobs NOT Based on Low Price, but don’t stop there, be sure to check out our video, HOW Killed WHAT where Dan shares two MORE ‘train wreck’ customer service stories that clearly highlight how the best laid plans can go horribly ‘off the tracks’. Then Dan describes where these kinds of business killing situations can happen in your cleaning business if you’re not careful.

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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Hi Anna,
Thanks for your note! You've asked a good question.

We’ve made it a practice not to send generic examples of marketing sales letters, because core MGP messages should ideally come from analyzing one's own cleaning business for opportunities to create unique service advantages.

However, to help get janitorial companies interested in creating MGP of their own for marketing purposes, Dan suggests looking at each part of your current cleaning operation such as...

1) supplies, equipment
2) customer service
3) quality control
4) hiring practices
5) training procedures
6) safety requirements
7) supervisory levels
8) customer service

Hope that helps,

Best regards,
CleanGuru Support

anna biedron

hello, I have watched many videos and bought the book, was hoping you would give more examples of measurable guarantees? you mention one : tracking time, can you help us with more examples? thanks!

anna biedron

hello, I watched a lot of videos and bought the book, was hoping to get more examples of measurable guarantees , you mention one : time tracking, do you have more examples we can use? thanks!