It would be great, wouldn’t it – to find prospective building owners and property managers who weren’t so obsessed about getting the lowest price.
Well, you can – and in this fast paced video, Dan explains how you can start finding and bidding on commercial cleaning/janitorial and residential maid service jobs that are – less price sensitive than what you’re probably used to bidding on today. Here’s a hint – it’s about who you target and how and when you advertise to them.
Thanks for watching our video – How to Bid on Cleaning Jobs NOT Obsessed about LOW Price!, but, don’t stop there – be sure to check out the video: Where Many Janitorial Businesses ‘Miss the Boat’! where Dan shares a few of the main ways cleaning companies can get distracted – and even miss the boat altogether if they’re not careful. Then Dan reveals an example of what actually may be one of the most powerful keys to succeeding in cleaning
Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?
Comments
CleanGuru
2023-11-15 17:41:16
Hi Vanessa, Dan wrote a book sharing the marketing, selling and profit strategies he and his business partner Tony used to grow their cleaning company. I think you may find it interesting and valuable. I’ll email you a link to get a free PDF version of Dan’s book – Discover the Guru in You. Hope you find one or more ideas you feel can help grow your cleaning business. Best regards, Matt CleanGuru Support For example, here are some ideas which are described in the book: Marketing: 1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain niched type of building or customer ( i.e. medical, professional offices that need 3-5 times/week cleaning that can be performed after 5 PM.) 2. Once you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this. For example, at times, we used an online business list service to prepare a target list. 3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. We term these S.M.A.R.T calls and recommend them for identifying decision makers at the place you want to clean. 4. Then, we recommend you begin to send a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule. 5. In addition, we recommend creating important differences in your cleaning business that set you apart from your competition. We call Measurable Guarantees of Performance or MGPs and the proper formatting of the necessary elements of actual marketing piece are some of the most important, yet challenging, parts of the process. Yet, they are the essential, compelling messages that should be highlighted in the marketing pieces described in #4 above. We worked hard to make sure our marketing message was much more compelling than ‘We’re bonded, licensed and insured’ and recommend you do the same. As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information I provided above useful and valuable
Vanessa
2023-11-14 14:41:58
How to get ore Commercial Cleaning Jobs.