Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.
It’s tempting to think you would like to handle any and every kind of cleaning job. But, being everything to everybody doesn’t always end well. Sometimes smaller is better.
Check out today’s fast paced video where Dan shares a related story about a commercial builder who transformed its business from broad to narrow, general to niched – and, in doing so, found a way to grow and succeed in a competitive market. Then Dan offers two practical examples of how you might niche your cleaning business focus and the marketing message to do the same.
Thanks for watching our video, HUGE Tip for Marketing Cleaning, but don’t stop there, be sure to check out our video, Bidding Cleaning Isn’t About Reading UPSIDE Down, where Dan tells a story about a cartoon he saw and how it applied to him and his ignorance and fear about timing and pricing cleaning. Then Dan explains all the things that are wrong/financially dangerous about focusing on ‘the other guy’s price’ WITHOUT knowing your time, price and company requirements.
Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?