OUT-Spending the Competition as a Strategy

Whether you’re starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, Dan covers topics from the latest trends in janitorial software to proven tips and strategies to help you grow.  So, let’s get started…

We’re indoctrinated to ‘tighten our belts’ in business, ‘cut costs’, keep expenses down.  But, is there ever a time when spending more than your competition in certain expense categories can be a GOOD thing?

Check out today’s fast paced video where Dan challenges cleaning business owners to re-examine some long held beliefs about spending that have been ‘drilled into us’ from well intentioned family and friends for years. We’ll look carefully at specific examples to discover the importance of seeing expenses like advertising in the context of sales and profits.

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Thanks for watching our video, OUT-Spending the Competition as a Strategy, but don’t stop there, be sure to check out our video, See and Feel Your FUTURE – NOW where Dan urges cleaning business owners to clearly picture the future they desire – including everything from the size of the company, the professionalism and pride of the team – everything.

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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John, thanks, I value your comments; words from someone who has 'been there' and 'done that', and learned from years spent growing your own successful cleaning business. Again thanks, Dan

John Markey

I could not agree with you more when it comes to marketing one's janitorial business. We operate in a small market and have been marketing with some unique methods which have been very successful.

Strategic marketing has put our small company's name up along side of giants such as Dow Chemical and many local successful (and larger) local businesses, sometimes it the company you keep that will give a BSC a leg up on the competition.

One should also look at the quality of materials and use those that will save time, (labor costs are up to 90% of cleaning) but you know that.

Appreciate your insights!