The WHOLE ‘Kit and Caboodle’ Strategy

Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

We’ve talked about creating one or two REALLY big difference – MGP, Measurable Guarantees of Performance to powerfully attract prospects. Today, let’s go the other way…and see how a long list of small, but useful features of your service can also convince prospects to want to hire you.

Check out today’s fast paced video where Dan explains how you can create an attention grabbing list of small, but delightful service features to separate you from your competition. After watching today’s video, ask yourself if you’ve EVER seen anyone create and use this kind of marketing strategy. My guess is no – and, there is the opportunity.

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Thanks for watching our video The WHOLE ‘Kit and Caboodle’ Strategy, and be sure to check out our video, Should You Share Your Ideas with Peer Groups? explains some ideas to think about when considering if you should jump in and share your ideas with fellow cleaning business owners in peer groups and/or in online groups. Then, he tells you his opinion of why most worries of ‘being taken advantage of’ are overblown. Why? Hint; it’s based in human nature

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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