Why Success in Your Cleaning Business is NOT about Your Cleaning Business

Why do some cleaning companies succeed while others struggle or fail? In this video episode you’ll see how most janitorial business decide how to run their company and what they offer their customers – and why it leaves them and their sales ‘flat’.

Then, before you’re done watching this fast paced video, you’ll hear how successful cleaning companies decide how they’re going to run their business and what they’re going to offer the building owners and managers at the places they would like to clean.

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Thanks for watching our video Why Success in Your Cleaning Business is NOT about Your Cleaning Business! but also be sure to check out our video, Cleaning Business Alert: It’s NOT about Fault, It’s about FEELINGS! where you’ll learn about several practical situations that frequently come up in residential and commercial cleaning companies – leaving the building owner or property manager FEELING ‘funny’, unsure, uneasy.

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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Good morning Joe, and no worries. Your question isn't selfish; it's a good question and understandable. You are trying your best to showcase your 'business name, logo and brand'. That's smart. So, I can tell you - our name - CleanGuru name and logo - do not appear in proposal, invoice or inspection you send to your prospects and/or customers. Plus, we make it easy to add your logo so it appears on your ‘proposals, invoices and inspections’. In addition, our name, CleanGuru and/or logo do not appear on any of the 12 System and Service Highlights we make available for our members to include in their janitorial proposals. These one page promotions can help to showcase the advantages of working with your company - and, your business name, not ours, would appear at the bottom of any System or Service Highlight included in your bid proposal. Hope that helps and thanks for your interest in CleanGuru. If you have any questions, just let us know. We'd be happy to help, Dan, CleanGuru

Joe Martone

Good morning A selfish question. We have our own company name and branding. How do we use your outstanding software and maintain our brand identity? Logos and marketing materials? I look forward to your reply. Joe