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It can definitely be tempting. During your walk-through a building to bid on the office-cleaning, you notice greasy hand prints on the doors, tons of dust on the partition tops and ugly mop stains half way up the toilets. The question to janitorial business owners and sales reps is this – what should you say […]

Is there one question you can begin asking that can JUMP START the profits in your cleaning business? Yes, but first, let me tell you a story…. Years ago, by accident, Tony and I began to provide consumable restroom supplies, like toilet paper and hand towels, for a few of our building owners and property […]

Hear Dan’s fish market story where he shares an important lesson to commercial cleaning sales reps. You may think this doesn’t apply to you in your janitorial business – think again. Dan will share several specific ways how this lesson applies directly to the kinds of questions that come up for contract cleaning sales reps […]

For goodness sakes, don’t make the BIG mistake I did. And, what is it? Ok, well, here it is… drum roll… To stop marketing! Now, I’ll admit when you first hear it, it’s easy to think…”That’s no big deal!” or “Don’t worry, I’ll never do that!” But it’s not necessarily that easy. Let me tell […]

Hear Dan’s story of how he painfully learned to NEVER stop marketing. When you don’t have a reliable way to find and land new janitorial jobs, you may find yourself desperately holding on to jobs because you’re afraid your cleaning company will fail without them. It’s something many commercial cleaning business owners have felt at […]

We’ve discussed how including features and benefits in our marketing pieces help us to show credibility. Now, we need to tackle BELIEVABILITY. So, how do we do that? Well, there are various ways. Here are two of the best: First, Testimonials. The actual endorsement of real customers is hands down -hard to beat! To be […]

If you’re not making any money at one of the jobs your janitorial business cleans, it’s time to put through a price increase, right? Well, maybe, maybe not. It depends. And in this fast-paced video will look at one of the important things it depends on -that you may have never thought of before. Before […]

For your sales letters to generate lots of interest from prospects try using powerful, ‘hi-octane’ headlines. What are ‘hi-octane’ headlines? Well, let’s first say what they’re not. Hi-octane headlines are not lies, half truths or outlandish promises meant only to shock the reader. For example, here’s what were NOT talking about: ‘Call WE’RE PERFECT CLEANING […]

Think quality control inspections and how they affect your janitorial business – is boring? Ok, maybe it is, a little – but in this fast-paced video you’ll hear a few things about inspections we bet you won’t find boring. But, as an owner of a cleaning company, these ideas may be of particular interest and […]

Today, let’s start a grocery list of ingredients that should be included in really any successful sales letter or marketing piece? And, a great place to start is to see how FEATURES of your cleaning service can provide clear and desirable BENEFITS to your prospect. Start by using some 3 x 5 index cards to […]