What do your cleaning business prospects and customers love as much as they love FREE? Watch this fast paced video to find out. You’ll learn how you can easily add this secret ingredient to your marketing, selling and yes, even customer services – anytime you want – and get a handful of practical examples too! […]
Want to hear my secret, non-scientific method, to spotting potentially great employees? Great! It starts with a story. One day, while waiting in line to get my car washed, I stumbled on to what might be the easiest – yet ‘under the radar’ way to spot a great potential employee for your cleaning business. Here’s the thing […]
Poker players have ‘em – and so do your cleaning business prospects and customers. They’re called ‘tells’ or clues, and the key is to learn what they are, how to spot them – and then what to do next. What’s at stake? Well, miss these clues or ‘tells’ and risk losing your prospect or customer’s […]
What does the name of your cleaning company say about you? Think about yours. Say it a few times. Write it down; look at it for a minute. What does it say to you? Does it send the message you want it to send? Does it say you are credible, experienced, professional janitorial business? So, […]
Janitorial Marketing GOLD. You may think finding something to impress your janitorial business prospects – is as hard to come by as gold. Well, it doesn’t have to be – not if you realize adding this one ingredient – namely, specifics, to your advertising can be that gold for your cleaning business. Watch this fast […]
My father, now nearly 90 years old, always says to me, ‘Don’t worry Dan, just keep trying do your best everyday, and you’ll be fine.’ What? Really, I mean what in the world is that supposed to mean? It seemed sort of dumb – or at least obvious. I never even knew what it really […]
I know why the building owners and property managers do it – arrange for group walkthroughs when they go out to get competitive janitorial bids to compare, that is. It’s to save time, money and aggravation – for them. Fine. But ,for the janitorial business owner, if they’re not careful, it can spell trouble. What […]
Next time you sit down to figure out how many cleaning hours to bid a building at, budget for and assign to a cleaner – you may want to remember this story. Let’s say our cleaning business picked up a new account -an office building, which we thought should take about 3.5 – 4 hrs. […]
The one thing you should do is – something hardly anyone else is doing, and that’s why it’s such a great opportunity. So, what is it? Well, you’ll have to watch this short video to find out – but I’ll tell you this much. If you do this one thing, you’ll be able to save […]
WARNING: This e-mail is LONG, but I hope you give it the extra couple of minutes to read, because if it helps you land even just one of the accounts you’ve always wanted – well then, it was worth it! How’d you like to never hear “Your price is too high!’ again? Sounds too good […]