What’s the ONE Secret To Growing a Successful Cleaning Business?

Want the ONE secret to having a fun, fast growing and profitable cleaning business? Then, don’t miss this episode of our video series “Flip My Cleaning Business from Painful to PROFITABLE!”, because we’re going to tackle that question head on; and the answer may surprise you. You’ll hear in just a few minutes what it really takes to flip a cleaning business from painful to profitable.

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Thanks for watching our video “What’s the ONE Secret to Growing a Successful Cleaning Business?” but also be sure to check out our video, “How Can Independent Cleaning Businesses Beat Low-balling Competition? – Part 2” where we reveal a remarkable, insider’s strategy to beat the empty promising, low-balling cleaning franchises and national management companies. This simple, yet powerful, technique can instantly HIGHLIGHT the difference between you and your low-balling competition crystal clear. What could be more important than THAT?

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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Hi Kara, thanks for your comment and question. To start – I’ll email you a FREE PDF copy of my book Discover the Guru in You. I hope you find lots of ideas and strategies to grow and manage your cleaning business! As I always say ‘ You Can Do This – You Really Can!’ There is a lot that goes into effectively growing in today’s janitorial service marketplace. To help, below are some marketing strategies/ideas to keep in mind anytime, but maybe most of all, when in the early years, when you’re getting started: As you can imagine, it’s a good idea to have an detailed marketing strategy with multiple steps that build one on top of the other to attract clients to CALL YOU, to ask for a bid! However, your specific question was on marketing and growing your cleaning business, and in that area, here are a couple ‘keys’ steps: 1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer ( i.e. medical and professional offices that require 3-5 nights per week cleaning that can be performed in the evening after 5 PM.) 2. Once, you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this. For example, online business list sites can be helpful in doing this. 3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. 4. Then, we recommend you begin to send a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule.

Kara Evans

I want smaller offices , florist medical office not sure how to market them ? I usually call and ask how to become a vendor or if they have anyone cleaning for them . I have been working with property management companies but would prefer the commercial side I have been having a hard time doing that .


Hey Dorcas, thanks for your note! Glad you find my videos helpful. You can do this, you really can! : ) Dan

Dorcas Davis.

This is a very good start. Glad to be here. I think janitorial and residential cleaning are the cleaning type that can be regular and steady.

Tajuana Johnson

My target Is small Medical facilities Day care centers Schools Maybe a few office buildings

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