Does Your Cleaning Business Have the RIGHT Name

Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers topics from the latest trends in janitorial software to proven marketing strategies to help you grow.

It helps when it matches. What am I talking about? Well, your company name, of course. I know, it sounds obvious, but like a lot of things, it never hurts to remember. You want your company name to match, support and reinforce your position in the marketplace and strategy for future growth.

Check out today’s fast paced video where Dan describes various positions and strategies cleaning businesses follow and how selecting an appropriate business name that strengthens those positions and strategies can help. Then Dan shares how he and Tony changed their janitorial business name to match their changing strategies over the years.

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Thanks for watching our video, Does Your Cleaning Business Have the Right Name?, but don’t stop there, be sure to check out our video, Ways to Add Profit Dollars to Your Cleaning Business where Dan explains the various ways to add profit dollars to your cleaning company – everything from cutting costs in your janitorial operation to growing by adding services beyond cleaning.

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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