Stories and Fear in the Cleaning Business

Whether you’re just starting a cleaning business or simply want to learn new and better ways to keep your existing janitorial or residential cleaning company profitable, in these videos Dan covers everything from the latest trends in janitorial bidding and inspection software to proven marketing strategies to help you grow.

Who’s afraid? Nearly everyone; from property managers and building owners to employees. Maybe not life and death fear, but fear of other important things, like not being heard, not being treated as an individual. And, there are things we can do to help lower people’s fear.

Check out today’s fast paced video where Dan shares a practical tip for identifying people’s fear by something as simple as asking to hear someone’s ‘story’ and then really listening. This small thing which may seem insignificant – can have big, positive consequences.

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Thanks for watching our video, Stories and Fear in the Cleaning Business but don’t stop there, be sure to check out our video, Budget? Yes! Raid? No! where Dan shares a personal story about a friend who built a thriving printing business but it didn’t come easy. Dan explains how this successful entrepreneur though of his own income vs. how much needed to be put aside, to be ‘plowed’ back into the company. And, then Dan gives a practical example of how this might work in cleaning.

Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?


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Hi Freddy, while it can be very helpful to ask for and hear the background ‘story’ about ‘the cleaning’ from a prospect, sometimes - it simply doesn’t work out..
The person may not want to ‘share’ because they 1) don’t have the time, 2) have had a bad day, or 3) may simply be one of those folks who pride themselves in being ‘all business’ and don't want to communicate with in that way.

It’s ok. You’ve tried, you made an effort to learn more of the background story.

But, if they’ve said they’re not interested – usually best to respect their wishes.

Nothing wrong with simply completing the walk through, preparing your job specs, costs, price and then delivering/reviewing the document/program with them.

Hope that helps. Hope you, your family and your team have a great rest of the year, Dan


Great video, I've really been focusing on listening in recent months and I've managed to have success doing so. What do you do when you ask a client for their "story", and they say "Just tell me what it's going to cost me to get this place cleaned and get out! I'll decide who I hire after I get all the quotes"



I'll tell you want is making me afraid, is California becoming a sanctuary state, yes that's a major issue because it will flood more illegal immigrants into the cleaning industry then we already have now. Two, what makes me afraid, is people passing their business cards under your clients doors in the middle of the night before businesses open telling them they are the cheapest cleaning service on the planet, that always worries me if my clients will buy into the trash & dash cleaning bait.

I have more but really illegal immigrants flooding into the cleaning industry buy the 1000's every year worries me more and more that each state needs a regulated cleaning license to protect all of us in this business.
Customers should not be fooled on the low cost cleaning bait and it worries me that customers all don't know the game.